Community management is difficult poor liquidation fast death 5 strokes teach you to master the e

How does

make use of the community to make new users active, active and retained?

 

what is the real community,

?

is certainly not the people on the bus, because for community the most simple understanding is a bunch of people gathered, but the people on the bus, only temporarily in a car, and not an aggregation effect. So they don’t belong to the community.

circle of friends should be regarded as a social platform. In theory, the community is a preset scenario, and social networking is the social circle through which you add friends, so it is not a community.

Steamed Buns Business School: we may now listen to will think I joined many Steamed Buns business school group, but Steamed Buns business school is not just a means of group, community functions as the daily operation of the product, and not just the community.

what is the real community? I understand in my own words that the community is the result of the aggregation of members around a value point, not a product, but a means of achieving it.

How does

make use of the community to make new users active, active and retained?

can also have an important impact on product operations from the following 4 aspects:

1. pulls new users

is the first to pull new users. For mature communities, it has its own IP effect. It can drive and drain users at the least cost and fastest time.

How does

work,

?

first requires operators to build the value points needed by the community, and then do a good job of polishing.

is good at creating content to multiple output point users love the content; have good user maintenance to allow users to get emotional needs, it would be best to completely reach users, and allows users to focus on micro-blog, WeChat public number and other public accounts. Spread through after the drainage use of content, it can attract a group of people who wanted to join the community, and then continue to increase the number of output content, operation method, through continuous stimulation to increase the user level and social influence, the best after IP reaches a certain effect, you can import A, B, C and other products to help new users.

here you can see a typical case: we should be very familiar with Wu Xiaobo, Wu Xiaobo has a community called "book club", Wu Xiaobo is also a very influential IP, and certainly can not meet the single output quality of community the needs of the body, so if you want to pursue IP effect maximization, must evolve into the economic community of fans economy.

not long ago, in the end hotel market pioneer Wu Xiaobo together in Hangzhou for the Asian duo together to create the first community Chinese Hotel – Asian duo · Wu wine.

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